Finding Content Pearls within Your Organization

This is just what I've been harping about to my colleagues.  We're trying to create online content for our district staff development efforts and I feel like no one is listening.  I believe our message is drowning because we're not writing like marketing folks....believing that teachers will read through volumes of stuff to get to what they need.

Bunk!!!  I say.  No one believes me.  Well, I wish they'd read this entry.  I'm going to insist they put a counter on the opening page and then the interior pages.  We'll see.

Link: Contentious � Finding Content Pearls within Your Organization.

When writing for an organization’s web site, blog, e-mail newsletter, or other venue intended for an external audience, one of the biggest challenges is finding ways to keep the project interesting – to your online audience, as well as to yourself and your coworkers.

At organizations, too often online content ends up mundane or bland. It reads like it might have been written by people who were bored out of their minds, who didn’t care about the subject, or who couldn’t be bothered to think about it. They just wanted to get the writing over with so they could “put something up there” and be done with it.

Creating your organization’s online content shouldn’t be torture. If you approach this task with the right mindset, it can be more like harvesting pearls…